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Sunday, August 19, 2007

Are you going to Search Engine Strategies 2007?

If you are, you’ll be surrounded by new search technologies, hear ways to make your online marketing dollars work harder, meet smart techies – even find out how to build your ‘purple cow quotient.’

It’s a global conference that stops in Toronto June 12th and 13th at the Metro Toronto Convention Centre. This year sounds like a smart time investment judging by the conference lineup and list of exhibitors. In years past, SES attracted between 1,500 and 2,000 marketing types and business owners interested in brushing up their online marketing skills, networking with product managers and listening to technology innovations by industry leaders.

The conference itself is divided into three information tracks. The first – ‘Get me up to speed’ is an introduction to search marketing, optimization, key players in Canada, and how to identify online scams and performance myths. The second, ‘Let’s make some money’ covers monetization – there’s a website clinic, speakers who cover how to make cost effective online development decisions, and what skills we need in our online marketing tool kit. The third, ‘On the cutting edge’, discusses trends, innovations and new approaches in local search, paid listings and marketing to women online.

Of note is Track C (On the Cutting Edge) on Day 1 - Local Search: A Growth Industry. Leaders in the local search space including, Google and ZipLocal offer their update on the state of the art, explore chicken-egg frustrations, and attempt to glimpse into the future direction of local search. The moderator is Anne Kennedy, Managing Partner from Beyond Ink with speakers from Yahoo! Canada, ZipLocal and Darby Sieben, Senior Manager of traffic and distribution from On Day 2, Microsoft showcases their much talked about new online advertising solution. The keynote address on Wednesday is entrepreneur and change agent Seth Godin, author of The Dip.

Make sure you spend time on the show floor too. Arguably this is where your investment really pays off. You’ll be able to meet with developers and product teams who work on search and optimization products everyday. These folks have an intimate knowledge of how the tools function and can showcase competitive differences between providers. Plus they offer unique and well thought perspectives on the online search industry as a whole. It’s a rare opportunity to get up close to the technology and the people who build it, have a personal demonstration and ask lots of questions relating to your specific business situation.

The Search Engine Strategies 2007 Conference & Expo is at the Metro Toronto Convention Centre (Front Street) June 12th and 13th. To register, visit

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