My blog is about exchanging ideas and best practices on all things marketing and communications related. I'm interested in your thoughts, feedback, additions, arguments and point of view.

Tuesday, October 23, 2007

Take a bite out of this creative...

I was sent this billboard ad from and it made me laugh.
on Ads of the World. This one is for Formula Toothcare.

Now, this billboard will definitely get noticed, but will it work to drive sales? I don’t know about that. Of course, it may be the perspective of the photo, but the copy seems very small. Without that copy and the photo of the Formula Toothcare product, it would be difficult to know what this ad is for. It could be for any toothpaste brand or a variety of different products.

What do you think?

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