Sometimes the simple gestures make the biggest impact on customer loyalty. Every year, Aveda sends me a postcard in the mail, "Happy Birthday - from Aveda."
They want to help make my birthday a memorable one. So the next time I come into any Aveda store, I'll get a cup of comforting tea and a birthday gift.
Probably costs them no more than $2 to produce and mail the postcard, brew a cup of tea and send me home with a gift.
But I wonder how much I'll spend by the time I finish my tea.
No comments:
Post a Comment