Today, Oprah Winfrey launched her own YouTube channel. The queen of daytime tv is now the queen of new media. How else is she going to keep herself relevant to the millennial generation.
Oprah Winfrey already has a successful website (Oprah.com) since 1999. Her YouTube channel will add a new dimension to social networking related to her show and brand as well as additional viral marketing opportunities.
Hopefully it won't be a dumping ground home for all the uneditied footage not good enough to air...
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