My blog is about exchanging ideas and best practices on all things marketing and communications related. I'm interested in your thoughts, feedback, additions, arguments and point of view.

Monday, September 10, 2007

Happy Birthday Aveda

Sometimes the simple gestures make the biggest impact on customer loyalty. Every year, Aveda sends me a postcard in the mail, "Happy Birthday - from Aveda."

They want to help make my birthday a memorable one. So the next time I come into any Aveda store, I'll get a cup of comforting tea and a birthday gift.

Probably costs them no more than $2 to produce and mail the postcard, brew a cup of tea and send me home with a gift.

But I wonder how much I'll spend by the time I finish my tea.

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